________ Is Original Data Collected by Individual Researchers or Organizations

question 59

Multiple Choice

________ is original data collected by individual researchers or organizations to meet specific objectives.

• A) Reliable data
• B) Valid data
• C) Secondary data
• D) Objective data
• E) Primary data

Understand the significance of product characteristics in selecting the promotional mix.

Identify the promotional strategies to employ based on the product life cycle stage.

Understand the impact and strategy behind direct-to-consumer advertising in pharmaceuticals.

Comprehend the difference between push and pull promotional strategies.

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Definitions:

Conforming Goods

Goods that meet the specifications and terms as stated in a contract of sale.

Substantial Performance

A legal concept where a party has completed a majority of their obligations under a contract, warranting payment with possible deductions for uncompleted work.

Contract

A legally binding agreement between two or more parties that is enforceable by law.

Defective

Referring to a product or item that is flawed, damaged, or fails to meet quality standards.