During a Depth Interview, Which of the Following Is NOT

question 69

Multiple Choice

During a depth interview, which of the following is NOT part of the interviewer's strategy?

• A) Provide as much time as possible for the consumer to express his or her thoughts and behaviors.
• B) Give the consumer an opportunity to respond to specific verbal and visual materials.
• C) Talk as much as possible to ensure the consumer gives the answers s/he wants.
• D) Establish an atmosphere that encourages the consumer respondent to relax and open up to provide valuable insights.
• E) Probe the respondent and encourage him/her to talk freely about the product category and/or brand under study.

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Definitions:

Guidelines

a set of recommendations or instructions designed to advise or guide actions in specific situations.

National Institutes of Health

A part of the U.S. Department of Health and Human Services and the primary agency of the United States government responsible for biomedical and public health research.

Laboratory

A controlled environment where scientific research, experiments, and measurement are conducted by specialists using specific equipment and techniques.

Cholera

An infectious disease causing severe diarrhea and dehydration, usually spread through contaminated water.