Interview Surveys Most Often Take Place in a Public Space

question 76

Multiple Choice

Interview surveys most often take place in a public space or in retail shopping areas. The latter are referred to as ________.

• A) mystery shops
• B) mall intercepts
• C) shopping experience surveys
• D) shop stops
• E) focus groups

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Definitions:

Intensively

In a manner requiring a high degree of effort, concentration, or resources, often aimed at achieving a specific goal or result.

Physical Distribution

The process of transporting and handling goods from production points to the places where they are consumed or used.