________ Are Moral Principles That Govern Marketers' Behavior

question 4

Multiple Choice

________ are moral principles that govern marketers' behavior.

• A) Marketing objectives
• B) Consumer protection laws
• C) Legal standards
• D) Marketing ethics
• E) Marketing goals

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Definitions:

Validity

The degree to which a tool, test, or study accurately measures what it intends to measure or accurately reflects the reality it aims to represent.

Reliability

The consistency and stability of a test, measurement, or instrument over time or different conditions.

Multiple-choice

A type of question or assessment method that presents respondents with several answer options, allowing them to select one or more as the correct answer.

Rorschach

A projective psychological test consisting of inkblots presented to individuals, who describe what they see, used to assess their personality and emotional functioning.