While Obtaining Secondary Data Before Engaging in Primary Research Has

question 114

Multiple Choice

While obtaining secondary data before engaging in primary research has its limitations, it also offers many advantages. Which of the following is an example of these advantages?

• A) Secondary data is always categorized in units that match those that the researcher seeks.
• B) Secondary data rarely exhibits bias.
• C) Secondary data can provide ideas for the methods to be used and the difficulties that are likely to occur during a full-scale study.
• D) Secondary data is generally current and up-to-date.
• E) Secondary data is always accurate.

---

Definitions:

Perceived Market

The subjective interpretation or understanding of a market by individuals or firms, which may influence their decision-making and actions.

Willingness To Pay

The maximum amount an individual is prepared to spend to purchase a good or service or to avoid something undesirable.

Communications Network

A system of interconnected nodes and links used to transmit, receive, and exchange data, voice, and video.

Consumer Type

Refers to the characteristics or categories of consumers distinguished by preferences, purchasing behavior, or demographic factors.