Popular Methods of Covert Marketing Include ________

question 1

Multiple Choice

Popular methods of covert marketing include ________.

• A) actors posing as customers telling people the product benefits and giving them a chance to try the product
• B) paying bartenders for praising brands of alcoholic beverages and recommending them to customers
• C) paying employees to pose as customers online and spread positive word-of-mouth about the product
• D) disguising emails as urgent or personal thank-you notes
• E) all of the above

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Definitions:

Recognized

Accounting term referring to the formal acknowledgment in financial statements of income earned or expenses incurred.

Dividend Yield

The dividend yield is a financial ratio that shows how much a company pays out in dividends each year relative to its stock price.

Par Value

The face value of a bond or the stock value stated in the corporate charter.

Common Stock

A type of equity ownership in a corporation, representing a claim on a portion of the company's profits and assets.