Marketers May Use Qualitative Research Findings to Discover New Ideas

question 68

True/False

Marketers may use qualitative research findings to discover new ideas and develop promotional strategies and quantitative research findings to estimate the extent or amount of consumers who react in a particular way.

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Definitions:

Sugar Trade

The global industry centered around the cultivation, processing, and sale of sugar, historically linked to the transatlantic slave trade and colonial exploitation.

Española

Refers to La Española, an island in the Caribbean known today as Haiti and the Dominican Republic.

Immunity

The biological state or condition in which an organism has sufficient biological defenses to avoid infection, disease, or other unwanted biological invasion.

Indian Crops

Plants domesticated and cultivated by Native American peoples, including maize (corn), beans, and squash, which were essential to indigenous agricultural systems.