Within the Context of the Model of Consumer Decision Making

question 12

Multiple Choice

Within the context of the model of consumer decision making, the marketing mix activities of organizations and non-marketing sociocultural influences are the ________ factors.

• A) cognitive
• B) output
• C) decision
• D) input
• E) emotional

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Definitions:

Arbitrage

The practice of buying and selling assets in different markets or forms to profit from differing prices for the same asset.

Predatory Pricing

A strategy where a firm sets prices below cost with the intention of driving competitors out of the market, and then possibly raising prices to higher levels once competition is reduced.

Mark-up Pricing

A pricing strategy where a fixed percentage is added to the cost of producing a good or service to determine its selling price.

Direct Discrimination

Actions or policies that explicitly treat an individual or group less favorably than others based on prohibited grounds such as race, gender, or age.