Acculturation Is a Dual Learning Process

question 72

Multiple Choice

Acculturation is a dual learning process. What is the first step?

• A) Marketers must teach the members of the society to break with their traditions.
• B) Marketers must learn everything that is relevant to the product and product category in the society they plan to market.
• C) Marketers must devise promotional strategies that will change attitudes.
• D) Marketers must develop a strategy that encourages members of society to modify their traditions.
• E) Marketers much teach the members of the society to adopt a new product.

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Definitions:

Prothrombin

A protein in blood plasma that is the precursor to thrombin and plays a key role in blood clotting.

Antibody

A protein produced by the immune system that recognizes and binds to foreign substances, such as bacteria and viruses, to help in their destruction.

Antigen

A substance that provokes an immune response, leading to the production of antibodies.

Erythropoietin

A hormone produced by the kidneys that stimulates red blood cell production in the bone marrow.