Which of the Following Is NOT a Factor That Increases

question 116

Multiple Choice

Which of the following is NOT a factor that increases prepurchase search?

• A) high price
• B) short periods of time between successive purchases
• C) no past experience
• D) a socially visible product
• E) high product involvement

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Definitions:

Sunk-Cost Fallacy

Misguided reasoning that further investment is warranted on something simply because the resources already invested will otherwise be lost, without regard for future costs and benefits.

Limited Problem Solving

A decision-making process characterized by a consumer engaging in minimal search and deliberation, usually applied to familiar and low-stakes purchases.

Lower-Income

Describes individuals or families that earn significantly less money than the average for their society or community.

Affluent

individuals or groups characterized by having a significant amount of wealth and resources at their disposal.