The ________ Refers to the Specific Brands a Consumer Considers

question 58

Multiple Choice

The ________ refers to the specific brands a consumer considers in making a purchase within a particular product category.

• A) inert set
• B) inept set
• C) emotional set
• D) independent set
• E) evoked set

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Definitions:

Abram Maslow

Abram Maslow was an American psychologist best known for creating Maslow's hierarchy of needs, a theory in psychology that outlines a five-tier model of human needs.

Physiological

Relating to the branch of biology that deals with the normal functions of living organisms and their parts.

Esteem Needs

According to Abraham Maslow's hierarchy of needs, these are the fourth level of human needs, involving respect, self-esteem, status, recognition, and strength.

Definition of Motivation

The psychological process that gives behavior purpose and direction, often seen as why individuals choose to engage in certain actions.