A ________ Is the Exploratory Phase of Purchase Behavior in Which

question 108

Multiple Choice

A ________ is the exploratory phase of purchase behavior in which consumers attempt to evaluate a product through direct use.

• A) gift purchase
• B) trial purchase
• C) loyalty purchase
• D) repeat purchase
• E) long-term commitment purchase

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Definitions:

Discriminative Stimulus

A stimulus that signals whether a certain response or behavior is likely to be rewarded, ignored, or punished.

Unconditioned Stimulus

In classical conditioning, a stimulus that naturally and automatically triggers a response without prior learning.

White Rat

Often used in psychological experiments, a specific breed of rat distinguished by its albino coloration.

Modern Conceptualization

The current understanding or interpretation of an idea, theory, or system based on contemporary perspectives or data.