Because McDonald's Is a Firm That Tries to Localize Its

question 25

Multiple Choice

Because McDonald's is a firm that tries to localize its advertising and other marketing communications to consumers in each of the cultural markets in which it operates, it is characterized as using a ________.

• A) global marketing strategy
• B) hybrid strategy
• C) multinational strategy
• D) local marketing strategy
• E) none of the above

---

Definitions:

Successful Resolution

Refers to the effective resolution of problems or conflicts, resulting in a satisfactory outcome for all parties involved.

Oedipus

In psychoanalytic theory, a complex of emotions aroused in a young child, typically around the age of 4, by an unconscious sexual desire for the parent of the opposite sex and a wish to exclude the parent of the same sex.

Electra Complex

In Freudian psychoanalytic theory, a girl's psychosexual competition with her mother for possession of her father.

Identification

Defense mechanism in which a person tries to become like someone else to deal with anxiety.