Acculturation Is a Dual Learning Process

question 72

Multiple Choice

Acculturation is a dual learning process. What is the first step?

• A) Marketers must teach the members of the society to break with their traditions.
• B) Marketers must learn everything that is relevant to the product and product category in the society they plan to market.
• C) Marketers must devise promotional strategies that will change attitudes.
• D) Marketers must develop a strategy that encourages members of society to modify their traditions.
• E) Marketers much teach the members of the society to adopt a new product.

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Definitions:

Current Account

The section in a nation’s international balance of payments that records its exports and imports of goods and services, its net investment income, and its net transfers.

Investment Income

Income earned from the investment of capital in assets such as stocks, bonds, real estate, or other investment vehicles.

Dollar/Yen Market

The foreign exchange market involving the trading of US dollars and Japanese yen.

Appreciate

To increase in value or price, often in the context of financial investments or currency valuations.