Because McDonald's Is a Firm That Tries to Localize Its

question 25

Multiple Choice

Because McDonald's is a firm that tries to localize its advertising and other marketing communications to consumers in each of the cultural markets in which it operates, it is characterized as using a ________.

• A) global marketing strategy
• B) hybrid strategy
• C) multinational strategy
• D) local marketing strategy
• E) none of the above

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Definitions:

Skin Lesion

A part of the skin that has an abnormal growth or appearance compared to the skin around it.

Tumor

A growth of tissue that develops due to cells dividing excessively or failing to die when expected, resulting in an irregular mass.

Remains the Same

A phrase indicating that a situation or condition persists without change over a period of time.

Ordinary Mole

A common skin growth with a small, often dark, coloration, that is usually benign.