There Are Four Possible Global Marketing Strategies, One of Which

question 36

Multiple Choice

There are four possible global marketing strategies, one of which is a local strategy, which is offering ________.

• A) a standardized product and a customized message
• B) a standardized product and a standardized message
• C) a customized product and a standardized message
• D) a customized product and a customized message
• E) a standardized pricing strategy and a customized product

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Definitions:

Organic Compound

A chemical compound containing carbon atoms bonded to hydrogen atoms, possibly alongside other elements, usually found in living organisms.

Butylamine

A primary amine with the formula C4H9NH2, used as an intermediate in the synthesis of pharmaceuticals, pesticides, and other chemicals.

Secondary Amine

A type of amine where the nitrogen atom is attached to two organic substituents and one hydrogen.

Primary Amine

Organic compounds containing nitrogen, characterized by a nitrogen atom attached to one alkyl or aryl group.