Many Marketers, Finding Their Home Markets to Be Nearing the Saturation

question 35

Multiple Choice

Many marketers, finding their home markets to be nearing the saturation point in terms of sales opportunities, are looking to the growing ________ in developing countries to expand their sales.

• A) lower class
• B) working class
• C) middle class
• D) wealthy class
• E) upper class

---

Definitions:

Current Assets

Assets that are expected to be converted into cash, sold, or consumed within one year or within the operating cycle of a business, whichever is longer.

Current Liabilities

Financial obligations a company is required to pay within one year or within the normal operating cycle.

Current Ratio

A liquidity ratio that measures a company's ability to cover its short-term obligations with its short-term assets.

Income Statement

A financial statement that shows a company's revenues, expenses, and net income over a specific period of time, indicating its profitability.