WATCH MINI CASE: Bob Is Interviewing for High-Level Managerial Jobs

question 79

Multiple Choice

WATCH MINI CASE: Bob is interviewing for high-level managerial jobs in the Boston area. He decides that, in order to make himself more appealing for the job, he should wear expensive suits and carry expensive business accessories. To this end, he has decided to purchase an Icon watch, because Bob perceives that Icon watches are expensive and typically worn by people with high social status. In fact, Icon specifically targets its wristwatches to image-conscious business executives and has its best results focusing its marketing efforts on men between the ages of 35 and 50 living in affluent zip codes of New York City and its surrounding suburbs.
-In the WATCH MINI CASE, Icon's focus on men of a given age in specific zip codes is an example of ________.

• A) affluence targeting
• B) single-variable indexing
• C) geodemographic clustering
• D) autonomic decision making
• E) socialization

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Definitions:

Training Content

The material, topics, and information covered in a training program, designed to meet the learning objectives.

Meaningfulness

The quality of being significant or relevant, especially in relation to learning materials that connect to an individual's existing knowledge or experiences.

Associations

Organized groups or societies formed by people sharing common interests, professions, or activities.

Request For Proposal

A document issued by an organization seeking bids for services or goods from potential vendors, detailing the project requirements and selection criteria.