The Reason That Many Products Fail When Marketed in a Foreign

question 88

Multiple Choice

The reason that many products fail when marketed in a foreign country is ________.

• A) many companies do not insure their products against theft
• B) many companies assume that if a product is a success domestically, it will be accepted anywhere
• C) marketers do not go through enough enculturation education
• D) marketers' use of localized marketing strategies negatively influence consumer preferences
• E) country of origin effects

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Definitions:

Erving Goffman

A Canadian-born sociologist and writer, known for his analysis of human interaction in everyday life and his development of dramaturgical analysis.

Primary and Secondary Socialization

Primary socialization refers to the process where individuals learn the values, behaviors, and social norms through their early interactions within the family. Secondary socialization occurs later in life when individuals learn appropriate behavior within smaller sections of the larger society, like schools and workplaces.

Mead

Refers to George Herbert Mead, an American sociologist and philosopher who made significant contributions to the development of symbolic interactionism.

Socialize Gender Roles

The process of teaching individuals the societal expectations and behaviors considered appropriate for their gender.