Consumers Are More Responsive When Advertising Content Is Adapted to Their

question 43

True/False

Consumers are more responsive when advertising content is adapted to their local needs.

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Definitions:

Flexibly Receptive

Openness to change and new ideas, while being able to adapt and respond positively to different circumstances and challenges.

Personality Characteristics

The distinct traits or qualities that define an individual’s patterns of thought, feeling, and behavior.

Success

The achievement of set goals or objectives, often measured by factors such as performance, attainment of desired outcomes, or recognition.

Big Five

A theory describing human personality as composed of five broad traits: openness, conscientiousness, extraversion, agreeableness, and neuroticism.