From a Marketing Viewpoint, the Best Way to Target the Hispanic

question 45

Multiple Choice

From a marketing viewpoint, the best way to target the Hispanic market is on the basis of the group's ________.

• A) Spanish surname
• B) Spanish spoken at home
• C) country of family ancestry
• D) country of origin
• E) personal ethnic identification

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Definitions:

Freudian Theory

A psychological theory developed by Sigmund Freud that emphasizes unconscious motivations and conflicts as the basis of human behavior.

Caramilk Bar

A popular chocolate bar brand known for its unique feature of creamy caramel filling encased in milk chocolate.

Freudian Theory

A psychological theory developed by Sigmund Freud that emphasizes the influence of the unconscious mind on behavior, and introduces concepts such as the id, ego, and superego.

Feeling of Inferiority

A pervasive sense of being less valuable or worthy than others, which can drive motivation to achieve or lead to psychological withdrawal.