Provide an Example of How a Marketer Might Modify Their

question 44

Essay

Provide an example of how a marketer might modify their product and/or its positioning to better meet the needs of targeted consumers and suit the subculture's values and tastes.

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Definitions:

South Atlantic Ocean

The part of the Atlantic Ocean located south of the Equator, extending between the continents of South America and Africa.

Rifted Apart

A geographical term describing the process by which tectonic plates move away from each other, creating rift valleys or separating landmasses.

Oceanic Plateau

A large, flat, elevated area of the seabed formed by volcanic activity, often found in the middle of ocean basins.

Hot Spot

A volcanic region thought to be fed by underlying mantle that is anomalously hot compared with the surrounding mantle.