When Segmenting Women Who Work Outside the Home, the ________

question 2

Multiple Choice

When segmenting women who work outside the home, the ________ is single, not necessarily looking for a husband, aspires to luxury brands, uses social networks for image management, and sees a wedding as a party (vs. a ritual) .

• A) Plan-to-Work Housewife
• B) Independent Woman
• C) Just-a-Job Working Woman
• D) Mom Achiever
• E) Alpha Goddess

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Definitions:

Monthly

Relating to or occurring once a month; often used to describe payments, subscriptions, or reporting periods that happen once per month.

Advertising

The act of calling public attention to products, services, or needs through various forms of media, with the aim of influencing consumer behavior.

Profits

The financial gain obtained when the revenue from business activities exceeds the expenses, costs, and taxes involved in sustaining the activity.

Jeweler

A person or business that designs, makes, sells, and repairs jewelry and watches.