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Early adulthood is the longest adult life stage for most consumers.
Positive Reinforcement
A technique in behavior modification that involves rewarding a desirable behavior to increase the likelihood it will be repeated.
Negative Reinforcement
Removing an unpleasant or negatively valued stimulus from a situation, thereby strengthening the behavior that precedes this removal.
Intermittent Reinforcement
A conditioning schedule in which a reward is not given every time the desired response is performed, enhancing the response's resistance to extinction.
Peer Pressure
Influence exerted by a peer group, encouraging individuals to change their attitudes, values, or behaviors to conform to group norms.
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