Which PRIZM® Segment Should Marketers of Very Expensive Vacations and Conspicuous

question 80

Multiple Choice

Which PRIZM® segment should marketers of very expensive vacations and conspicuous luxury goods study and/or target?

• A) Striving Singles
• B) Young Accumulators
• C) Accumulated Wealth
• D) Sustaining Seniors
• E) Cautious Couples

---

Definitions:

Transfer Price

The cost at which products and services are exchanged between departments within the same corporation.

Pool Products Division

Could represent a specific business segment within a company focused on producing or selling products related to swimming pools and related activities.

Transfer Price

The price at which goods and services are sold between divisions within the same company.

Transfer Price

The price charged for goods or services transferred between departments or subsidiaries of the same company.