Which of the Following Statements Is True About Spokespersons

question 52

Multiple Choice

Which of the following statements is true about spokespersons?

• A) When message comprehension is low, the expertise of the spokesperson has little impact on the receiver's attitude.
• B) A physically attractive model always enhances message credibility.
• C) Consumers with strong ethnic identities are more likely to be persuaded by endorsers with similar ethnicity than individuals with weaker ethnic identities.
• D) The endorser's credibility substitutes for corporate credibility, therefore, companies are sure to hire highly credible spokespeople to overcome the lacking credibility of the company itself.
• E) As long as a celebrity is giving the testimonial, it doesn't matter whether or not the specific wording of the endorsement lies within the recognized competence of the spokesperson.

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Definitions:

Synced

Describes the process of ensuring information or data is the same across multiple devices or platforms, maintaining consistency.

Multiple Devices

The ability to use or synchronize an application or service across more than one device, such as smartphones, tablets, and computers.

Voting Options

Features within communication platforms or systems that allow participants to make choices or express preferences among a set of options, often used in decision-making processes.

RSS Feed

A digital syndication tool that provides updates on web content to both users and software in a consistent, readable format for computers.