The Key Basis for Message Credibility Is ________

question 39

Multiple Choice

The key basis for message credibility is ________.

• A) the ability of the product, service, or brand, to deliver consistent quality, value, and satisfaction to consumers
• B) the medium in which the message is delivered
• C) the time of day at which the message is delivered
• D) the synergies between the brand spokesperson and the product itself
• E) the rate of repetition of the advertisement

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Definitions:

Cognition

The mental action or process of acquiring knowledge and understanding through thought, experience, and the senses.

Case End

The conclusion or closure of an issue, problem, or situation being examined or treated, typically in a professional context such as legal, medical, or social work.

Secondary Defenses

Psychological strategies that individuals unconsciously employ to protect themselves from anxiety and maintain their self-image by shifting unwanted thoughts or impulses to more acceptable ones.

Horney's

Refers to the psychoanalytic theories and concepts proposed by Karen Horney, focusing on neurosis and personality development.