Explain What Viral Marketing Is and Provide an Example of How

question 34

Essay

Explain what viral marketing is and provide an example of how it is used.

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Definitions:

Consumer Psychology

Branch of psychology that studies the habits of consumers in the marketplace.

Organizational

Pertaining to the structure or arrangement of parts within a system, often referring to entities like businesses or institutions and how they are managed.

Door-In-The-Face Technique

A persuasion strategy whereby a large, likely-to-be-rejected request is made first with the goal of making a smaller request seem more reasonable by comparison.

Foot-In-The-Door Technique

A persuasion strategy where a person is led to agree to a small request first, making them more likely to comply with a larger request later.