The ________ Method Measures Opinion Leadership by Tracking Person-To-Person Communications

question 95

Multiple Choice

The ________ method measures opinion leadership by tracking person-to-person communications about a product or brand among members of a community where most people know each other by name.

• A) heuristic
• B) key informant
• C) self-designated
• D) sociometric
• E) Klout

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Definitions:

Socially Homogeneous

Describing a society or a group in which members share similar backgrounds, beliefs, and characteristics, often resulting in minimal diversity.

Legalize Marriage

The process by which marriages are recognized and sanctioned legally by the state, often including a variety of marital forms.

Same Sex

Referring to relationships or attractions between individuals of the same gender.

Gender Inequality

The social process by which people are treated differently and disadvantageously, under similar circumstances, based on gender.