________ Are Specialized, Non-Geographically Bound Communities Formed on the Basis

question 82

Multiple Choice

________ are specialized, non-geographically bound communities formed on the basis of attachment to a product or brand.

• A) Buzz marketers
• B) Brand communities
• C) Branded marketers
• D) Opinion leaders
• E) Publicity

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Definitions:

Charismatic Leadership

A leadership style characterized by the ability of the leader to inspire and motivate others through their personality and actions.

Transactional Leadership

A leadership style focused on the exchange process between leader and follower, where rewards or punishments are contingent upon performance.

Self-interest

Acting in a way that is beneficial to oneself, often guiding individual motivations and actions.

Benefits

Advantages or positive outcomes that accrue from a particular course of action or policy.