Consumers Who Have a High Need for Cognition Are Likely

question 110

Multiple Choice

Consumers who have a high need for cognition are likely to ________.

• A) form positive attitudes in response to ads that feature an attractive model or a celebrity
• B) form a positive attitude in response to ads or direct mail that are rich in product-related information
• C) form negative attitudes toward ads that are rich in product information
• D) feel neutral toward ads that feature attractive models or product information
• E) feel neutral toward ads that are rich in product-related information

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Definitions:

Investment

The allocation of resources, usually financial, in expectation of future returns.

Inventory

The total amount of goods and materials held by a business, intended for sale or used in production.

Inventory Investment

The purchase of goods and materials for future sale or use, regarded as a form of investment by a company.

GDP

Gross Domestic Product, which measures the total value of all goods and services produced within a country’s borders in a specific time period.