The First People to Purchase a New Product Are Considered

question 25

Multiple Choice

The first people to purchase a new product are considered ________.

• A) consumer innovators
• B) nonadopters
• C) laggards
• D) trial drivers
• E) test consumers

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Definitions:

Job Involvement

A cognitive state of psychological identification with one’s job and the importance of work to one’s total self-image.

Relational Architecture

The design and structure of relationships within an organization, including how communication, authority, and tasks are organized.

Job Autonomy

The degree of freedom and discretion allowed to an employee over their work tasks and processes.

Work Design Characteristics

Attributes of the task, job, and social and organizational environment.