The ________ Constitutes the First Half of the "Mass Market

question 108

Multiple Choice

The ________ constitutes the first half of the "mass market" of consumers who would purchase a somewhat-established product.

• A) innovator
• B) early adopter
• C) early majority
• D) late majority
• E) laggard

---

Definitions:

Learning Perspective

A viewpoint in psychology that emphasizes the importance of experience and learning in understanding behavior and mental processes.

Operant Conditioning

A method of learning that employs rewards and punishments for behavior, which helps to increase or decrease the likelihood of those behaviors recurring.

Abnormal Behaviors

Actions or behaviors that deviate significantly from what is considered typical or normal within a society or cultural context.

Attention Deficit Hyperactivity Disorder (ADHD)

A neurodevelopmental disorder characterized by excessive restlessness, inattention, and impulsive behavior.