When a Consumer's Motivation or Assessment Skills Are Low, Learning

question 1

Multiple Choice

When a consumer's motivation or assessment skills are low, learning and attitude change tend to occur via the ________ to persuasion.

• A) central route
• B) tri-component route
• C) functional route
• D) primary route
• E) peripheral route

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Definitions:

Nonverbal Threats

Communications or signals that do not use words but are intended to convey a warning or threat.

Lies Detection

The process of identifying whether a person is not telling the truth through various means.

Carroll Izard

A psychologist known for his contributions to the understanding of emotions and their role in human behavior, especially the Differential Emotions Theory.

Basic Emotions

Fundamental emotions that are universal across human cultures, such as joy, sadness, fear, and anger.