The Members of the ________ Category of Adopters Take a Relatively

question 70

Multiple Choice

The members of the ________ category of adopters take a relatively long time to evaluate whether or not they would benefit from owning a product and, most likely, perceive more risk in all consumption situations than members of the preceding adopter groups.

• A) innovator
• B) early adopter
• C) early majority
• D) late majority
• E) laggard

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Definitions:

Variable Manufacturing

Costs that change in direct proportion to changes in the volume of production output.

Labor Rate Variance

A measure used in managerial accounting to assess the difference between the actual wage rates paid to workers and the expected standard wage rates for a period.

Standard Direct Labor

The expected amount of labor time and cost necessary to produce one unit of product under normal conditions.

Power Cost

The expense incurred by a company for the electricity used in its operations.