A Marketer Is Better Off Using a One-Sided Message Than

question 82

Multiple Choice

A marketer is better off using a one-sided message than a two-sided message when ________.

• A) the audience is well educated
• B) the audience is likely to hear opposing claims
• C) the audience does not initially favor the marketer's message
• D) the audience favors a competitor
• E) the audience is friendly/uses the product

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Definitions:

Japanese

Relating to Japan, its people, language, or culture. Japanese is a nationality, a language, and is also used to describe aspects relevant to Japan.

Paleoanthropology

The branch of anthropology focused on the study of ancient humans and their relatives through fossils and other physical remains.

Absolute Dating

A method of determining the specific date of an archaeological or paleontological site or artifact, using techniques such as radiometric dating.

Relative Dating

A technique used in archaeology and geology to determine the chronological sequence of historical or geological events by comparing them to other events.