A Marketer Is Better Off Using a One-Sided Message Than

question 82

Multiple Choice

A marketer is better off using a one-sided message than a two-sided message when ________.

• A) the audience is well educated
• B) the audience is likely to hear opposing claims
• C) the audience does not initially favor the marketer's message
• D) the audience favors a competitor
• E) the audience is friendly/uses the product

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Definitions:

Emaciated

Describes an individual or animal that is abnormally thin or weak, typically because of severe malnourishment or illness.

Auscultate

The act of listening to the internal sounds of the body, typically using a stethoscope, for diagnostic purposes.

Stethoscope

A medical instrument used for listening to sounds within the body, such as the heartbeat or breathing, essential for diagnoses.

Methodical

Characterized by a systematic, orderly approach to tasks or procedures, often leading to accurate and thorough outcomes.