The Members of the ________ Category of Adopters Are the Very

question 48

Multiple Choice

The members of the ________ category of adopters are the very last consumers to purchase a new product. They are generally high risk-perceivers and the last ones to recognize the value of innovative products.

• A) innovator
• B) early adopter
• C) early majority
• D) late majority
• E) laggard

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Definitions:

President John F. Kennedy

The 35th President of the United States, serving from 1961 until his assassination in 1963.

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A type of debt instrument not secured by physical assets or collateral, issued by companies to raise capital.