STUMBLEUPON MINI CASE: StumbleUpon Calls Itself a "Discovery Engine" Because

question 1

Multiple Choice

STUMBLEUPON MINI CASE: StumbleUpon calls itself a "discovery engine" because, at one time, 50.27% of all traffic from a top 10 list of social sites came from StumbleUpon. Their relatively small group of users (15 million) often out-refers the larger user base from Facebook (over 1.15 billion) . In fact, the influential users of StumbleUpon generate 1 billion page referrals per month. Their users, called "Stumblers," introduce other Stumblers and non-users to web content, providing a "map to an adventure you wouldn't otherwise have found out about." The influence of these Stumblers was deemed valuable by film marketers, who worked with StumbleUpon to promote films like Jurassic Park 3D and Evil Dead. Stumblers are young and highly engaged, so studios see the personalized search engine, which "learns" the preferences of its Stumblers, as a way to reach early influencers.
-In the STUMBLEUPON MINI CASE, if the Stumblers are the first people to go see a new movie, they are considered ________.

• A) consumer innovators
• B) nonadopters
• C) laggards
• D) trial drivers
• E) test consumers

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Definitions:

Food Chain

A sequence that displays the feeding relationships between organisms, showing how energy and nutrients flow from one organism to another.

Energy Flow

The transfer of energy through a community of organisms by the feeding of one organism on another.

Biomass Reduction

A decrease in the total mass of organisms in a particular area, ecosystem, or trophic level over time, often due to environmental pressures or exploitation.

Gross Primary Productivity

The total rate at which an ecosystem's producers, like plants, convert solar energy into organic substances through photosynthesis.