Consumer Innovators Are Not as Interested as Late Adopters or Nonadopters

question 43

True/False

Consumer innovators are not as interested as late adopters or nonadopters in the product categories that they are among the first to purchase.

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Definitions:

Benjamin Lee Whorf

An American linguist and fire prevention engineer known for his ideas on linguistic relativity, the hypothesis that language influences thought.

Noam Chomsky

An American linguist, philosopher, cognitive scientist, historian, social critic, and political activist known for his theory of generative grammar and criticism of behaviorism.

Ironic Statements

Expressions that usually mean the opposite of what they say, often used for humorous or emphatic effect.

Sarcastic Statements

Sarcastic statements are remarks made with the intent to mock or convey contempt, often through verbal irony or saying the opposite of what one means.