The Key Factor Underlying the Persuasive Impact of a Personal

question 38

Multiple Choice

The key factor underlying the persuasive impact of a personal or interpersonal message received from either a formal or informal source is ________.

• A) the number of times the message is sent
• B) the source's credibility
• C) the number of times the message is received
• D) the type of broadcast medium used
• E) the extent to which the receiver's peers understand the message

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Definitions:

Multiculturalists

Advocates or supporters of the view that societies should embrace a diversity of cultures, promoting the equal value of different cultural traditions.

National Unity

The sense of solidarity, cohesion, and pride among the citizens of a nation, fostering a collective identity and support for the nation-state, often emphasized in times of crisis or celebration.

Regulation by the Clock

Organizing daily life, work, and routines based on chronological time, often emphasizing punctuality, schedules, and time efficiency.

Mass Consumption

The widespread purchasing and use of products and services by a large number of people.