Which of the Following Is NOT One of the Factors

question 91

Multiple Choice

Which of the following is NOT one of the factors that affects the relationship between the effectiveness of messages and the spokespersons or endorsers they feature?

• A) synergy between the endorser and the type of product/service advertised
• B) similarity between the endorser's demographic characteristics and those of the target audience
• C) the trust the consumer has in the marketer of the advertised product
• D) whether the spokesperson is a member of a symbolic reference group
• E) the congruency of the contents of the message with the spokespersons' qualifications

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Definitions:

Decision Tree

A graphical representation used in decision analysis to visually and explicitly represent decisions and decision making.

Expected Value

A calculated average of all possible values for a random variable, weighted by their probabilities of occurrence.

Receptive

Being open and willing to accept new ideas, suggestions, or changes.