When Damon Filled Out a Survey for the Sporting Goods

question 49

Multiple Choice

When Damon filled out a survey for the sporting goods store he favors, it asked him to respond to items that asked for his agreement on items about his influence on his friends. These items were attempting to measure his opinion leadership using the ________ method.

• A) heuristic
• B) key informant
• C) self-designated
• D) sociometric
• E) Klout

---

Definitions:

Interface

A point of interaction or communication between two systems, devices, or groups, often designed to enable function and usability.

Mixed Methods Researchers

Researchers who integrate both quantitative and qualitative research methods in their studies to gain a more comprehensive understanding of a phenomenon.

Research Strands

Distinct thematic areas or lines of investigation within a broader research field.

Simultaneously

Occurring, operating, or done at the same time, often used to describe processes or events that happen concurrently.