STUMBLEUPON MINI CASE: StumbleUpon Calls Itself a "Discovery Engine" Because

question 29

Multiple Choice

STUMBLEUPON MINI CASE: StumbleUpon calls itself a "discovery engine" because, at one time, 50.27% of all traffic from a top 10 list of social sites came from StumbleUpon. Their relatively small group of users (15 million) often out-refers the larger user base from Facebook (over 1.15 billion) . In fact, the influential users of StumbleUpon generate 1 billion page referrals per month. Their users, called "Stumblers," introduce other Stumblers and non-users to web content, providing a "map to an adventure you wouldn't otherwise have found out about." The influence of these Stumblers was deemed valuable by film marketers, who worked with StumbleUpon to promote films like Jurassic Park 3D and Evil Dead. Stumblers are young and highly engaged, so studios see the personalized search engine, which "learns" the preferences of its Stumblers, as a way to reach early influencers.
-In the STUMBLEUPON MINI CASE, the influencers are expert informal sources of information, also known as ________.

• A) salespeople
• B) Consumer Reports
• C) opinion leaders
• D) spokespeople
• E) buzz agents

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Definitions:

Subjective Well-Being

An individual's self-assessment of their own happiness and life satisfaction.

Happiness

A state of well-being and contentment characterized by positive emotions ranging from contentment to intense joy.

Fulfillment

A feeling of happiness or satisfaction resulting from achieving one's potential or realizing one's desires.

Psychological Resilience

The ability of an individual to mentally or emotionally cope with a crisis or to return to pre-crisis status quickly.