A Clear Perceived Fit Between a Message's Sponsor and the Entity

question 30

True/False

A clear perceived fit between a message's sponsor and the entity being sponsored can strongly enhance the sponsor's credibility.

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Definitions:

Black Box

A term used in various fields to describe systems or objects where the input and output are known, but the internal workings are not visible or understood.

Cognitive-affective Units

Psychological structures within an individual that influence how they perceive, evaluate, and respond to social stimuli.

Environmental Stimuli

External factors or changes in the environment that can affect an organism's behavior or physiological responses.

George Kelly

An American psychologist known for his personal construct theory, which focuses on how individuals interpret events.