Endorsers Whose Demographic Characteristics Are Similar to the Target Audiences

question 87

True/False

Endorsers whose demographic characteristics are similar to the target audiences' are viewed as more credible and persuasive than those who do not.

---

Definitions:

Credit Purchases

Transactions where goods or services are bought using credit rather than cash or debit, to be paid off at a later date.

Confidence Interval

A collection of values, sourced from statistical study of a sample, likely holding the unknown quantity of a population parameter.

Degrees Of Freedom

The number of independent values or quantities that can vary in the analysis without violating any constraints.

T Distribution

A type of probability distribution that arises when estimating the mean of a normally distributed population in situations where the sample size is small and the population standard deviation is unknown.