SHAMPOO MINI CASE: Shimmer Is a Well-Known Brand of Shampoo

question 70

Multiple Choice

SHAMPOO MINI CASE: Shimmer is a well-known brand of shampoo that is recognized as being endorsed by the hair dressers of Hollywood stars. Consumers who are highly attuned to social risks associated with personal beauty products perceive that Shimmer shampoo is a high quality shampoo formulation that won't damage hair and renders hair easy to manage and style. The company has recently come out with a line of conditioners under the Shimmer brand name in the hope that consumers will carry their perceptions of Shimmer shampoo over to the new line of conditioners.
-In the SHAMPOO MINI CASE, consumer use of Shimmer conditioner because they believe it will embody the same attributes associated with Shimmer shampoo is the ________.

• A) conditioned stimulus
• B) conditioned response
• C) unconditioned stimulus
• D) unconditioned response
• E) cognitive associative learning

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Definitions:

Creditworthiness

The assessment of a borrower's ability to repay loans based on their financial history, including factors like income, debt levels, and credit score.

Asset Portfolio

A diversified collection of investments held by an individual or institution, which can include stocks, bonds, real estate, and other financial assets.

Financial Crisis

A situation where the value of financial institutions or assets drops rapidly, leading to widespread economic disruption and potential government intervention.

Checkable Deposits

Bank account balances that can be withdrawn using checks, debit cards, or electronic transfers without restrictions.