Which Capability Is Identified as the Outstanding Capability of Mobile

question 91

Multiple Choice

Which capability is identified as the outstanding capability of mobile advertising?

• A) screen size
• B) use of geographic locations to deliver contextually relevant offers
• C) improved use of referrals
• D) improved use of cookies
• E) ad creativity

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Definitions:

Decision Rights

The rights or authority to make decisions within an organization, often delineated by roles or levels within the organizational structure.

Transactions Costs

Expenses incurred when buying or selling goods or services, including search, bargaining, and enforcement costs.

Legal System

The framework of rules, laws, and regulations established by a government or society to maintain order and protect persons and property.

Ownership Rights

Legal rights that confer the possession, use, and transferability of a property or asset to its owner.