SOCIAL MEDIA MINI CASE: in the Summer of 2013, Kraft

question 3

Multiple Choice

SOCIAL MEDIA MINI CASE: In the summer of 2013, Kraft Foods' annual tour of the Oscar Mayer Wienermobiles became a cross-country road rally called the Wienermobile Run. Consumers were encouraged to follow the promotion on social media like Facebook, Instagram, and Twitter, and share messages about the Wienermobile Run with their friends. The men and women who drove the six Wienermobiles, also known as Hotdoggers, were divided into teams. Each team's vehicle had its own name. Teams raced around the country to accumulate points. Drivers performed tasks or challenges submitted by the public on a website, wienermobilerun.com. The goal was to get consumers to engage on a deeper level with the Wienermobiles by introducing games in order to take advantage of a trend toward gamification. They also allowed consumers to use social media to request the Wienermobiles show up at their events to give consumers a more visceral experience with the vehicles.
-In the SOCIAL MEDIA MINI CASE, the use of Twitter is an example of ________.

• A) intranet wikis
• B) branded blogs and micro blogs
• C) social networks
• D) widgets, games, and apps
• E) mobile phones

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Definitions:

Stored Memory

Information that has been retained over time and can be recalled or accessed from the brain.

Anterograde Amnesia

The loss of the ability to create new memories after the event that caused the amnesia, leading to a partial or complete inability to recall the recent past, while long-term memories from before the event remain intact.

Retrograde Amnesia

A form of amnesia where an individual loses memories for events that occurred prior to the onset of the amnesia.

Elaborative Rehearsal

A memory technique that involves relating new information to knowledge already stored in the brain, thus enhancing retention.