________ Is the Measure of the Total Cost of Placing

question 4

Multiple Choice

________ is the measure of the total cost of placing the application or ad divided by the number of unique visitors.

• A) Unique visitors
• B) Cost per unique visitor
• C) Return visits
• D) Time spent
• E) Page views

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Definitions:

Groupthink

A psychological phenomenon that occurs within a group of people when the desire for harmony in a decision-making group overrides a realistic appraisal of alternatives.

Bay Of Pigs

The site of a failed military invasion of Cuba in 1961 by Cuban exiles backed by the U.S. government aiming to overthrow Fidel Castro.

Groupthink

A psychological phenomenon that occurs within a group of people, in which the desire for harmony or conformity results in an irrational or dysfunctional decision-making outcome.

Bay Of Pigs

A failed military invasion of Cuba in 1961 by Cuban exiles, sponsored by the U.S. government, aiming to overthrow Fidel Castro's government.