________ Is the Measure of the Total Cost of Placing

question 4

Multiple Choice

________ is the measure of the total cost of placing the application or ad divided by the number of unique visitors.

• A) Unique visitors
• B) Cost per unique visitor
• C) Return visits
• D) Time spent
• E) Page views

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Definitions:

Fraud

Intentional deception made for personal gain or to damage another individual, involving false representation of facts, omission of information, or other deceitful practices.

Illegal Contract

A contract that is void and unenforceable because it involves activities that are against the law.

Quasi-Contract

A legal concept where a court enforces an obligation between parties as if they had entered into a contract, to prevent unjust enrichment.

Pari Delicto

A legal doctrine meaning "in equal fault," used to indicate that two or more parties are equally at fault for a wrong.